First Advantage (FA) Investor Day 2025 summary

Strategic vision and market positioning

• Transitioned from a background check provider to a global software, data, and services leader, now operating in 200+ countries and territories with 190 million annual screens.

• Acquisition of Sterling doubled company size, diversified vertical exposure, and accelerated integration, with a best-of-breed approach to technology and product offerings.

• Digital identity is a major new focus, representing a $10 billion TAM, with over 3,000 customers already using these solutions and strong early demand across all customer segments.

• Vertical strategy emphasizes healthcare as the largest and fastest-growing segment, with significant white space in other regulated and high-turnover industries.

• Competitive moat strengthened by proprietary data, AI, automation, and consultative selling, enabling peer benchmarking and rapid upsell/cross-sell.

Product and technology innovation

• Launched AI-enabled SmartHub, Verified database, and Next Gen Profile Advantage to address identity fraud, reduce verification costs, and improve candidate experience.

• 70% of U.S. criminal background checks are fully automated, with a goal to reach 90% for greater speed and profitability.

• Proprietary databases (120M+ employment/education records, 780M+ criminal records) drive high-margin products and operational efficiency.

• Technology architecture enables seamless integration, microservices, and rapid deployment of best-in-breed features across both legacy and acquired platforms.

• AI and automation are being expanded to further reduce manual processes, enhance fraud detection, and deliver unique insights from proprietary data.

Go-to-market and growth strategy

• New organizational structure with vertical and regional GMs, supported by a global RevOps team, targets both upsell/cross-sell and net new business.

• Identified $400M in cross-sell opportunity among top 150 U.S. customers, with 40-45% already in pipeline and win rates above 90% for existing clients.

• International expansion prioritized in the U.K., E.U., Australia, India, and APAC, with less than 7% market share globally and strong pipeline of first-time screeners.

• Digital identity and ongoing employee monitoring are driving new product adoption and deeper client integration, especially in regulated and high-risk sectors.

• Customer experience enhanced by AI-enabled support (Click Chat Call) and annual user conferences, fostering feedback and product development.