fuboTV (FUBO) Wedbush Securities AdTech Conference summary

Go-to-market strategy and advertising innovation

• Shifted focus to direct IO and programmatic guaranteed business, leveraging audience packaging and seasonal events.

• Emphasized unique, premium audience quality using engagement and attention metrics, partnering with EDO and TVision.

• Introduced innovative ad formats, such as interactive units and enhanced banners, to drive engagement.

• Maintained a strong programmatic ad pipeline since inception, combining direct and programmatic sales for additive growth.

• Guaranteed ad placements for high-demand sports inventory to ensure marketers reach target audiences.

Sports-first positioning and audience differentiation

• Streams over 55,000 sporting events annually, covering major leagues and local sports, establishing a strong reputation.

• Sports content is viewed live, making it highly valuable for marketers seeking engaged audiences.

• High demand and scarcity of sports inventory drive premium pricing and high sell-out rates.

• Custom packages for marquee events and tentpole moments immerse brands in relevant cultural experiences.

Data partnerships and measurement advancements

• Partnerships with TransUnion and Comscore enhance subscriber understanding and market positioning.

• Comscore data shows high hours viewed per day and unique, non-duplicative audiences compared to other services.

• Third-party data from iSpot and TVision demonstrates incremental reach and superior ad attention metrics.

• Marketers value outcome-based measurement and transparency in campaign performance.