FUJIFILM (4901) ESG Briefing summary

Design strategy and management

• Embedding design into all business areas drives innovation and sustainable growth, with design management integrated at the executive level and involved from product development to brand promotion.

• The Design Center reports directly to the CEO, ensuring design is central to value creation for key products.

• CLAY Studio, established as a creative hub, fosters collaboration across internal teams and external partners, stimulating creativity and innovation.

• Fujifilm's design philosophy emphasizes faithful, human-oriented design that transforms unspoken user needs into products.

• The company’s design management has been recognized with top awards, including the Minister of Economy, Trade and Industry Award for Design Management.

Product and technology innovation

• Proprietary technologies from photographic film have been leveraged to create new products in diverse fields, including cosmetics, medical devices, and digital cameras.

• The instax series evolved from analog to digital, expanding global reach and user experience.

• Medical systems benefit from user-centric design, such as lightweight X-ray systems and intuitive diagnostic kits, improving workflow and accessibility.

• AI technology brand REILI enhances medical diagnostics and business innovation, driving significant sales growth and operational efficiency.

• Open & Close strategy accelerates product commercialization by combining internal development with external partnerships.

Awards and external recognition

• Fujifilm has consistently won top global design awards, including Good Design, Red Dot, iF, and IDEA, leading in total awards for several years.

• Design excellence is seen as product excellence, with awards validating the positive impact on users.

• The partnership between design and development is highlighted as a key to turning innovative ideas into market needs.