General Motors Company (GM) Bank of America Global Automotive Summit summary

Digital platform, services strategy, and profit engine

• OnStar digital platform is expanding in scope, capabilities, and monetization, serving as a foundation for future connected services and customer engagement.

• Focus on growing digital services as a profit engine, leveraging OnStar and expanding intelligent features like Super Cruise, with "eyes-off" driving targeted for 2028.

• All new vehicles since model year 2025 include eight years of OnStar basic services, creating direct customer relationships and opportunities for upselling premium packages.

• OnStar provides a scalable, standardized platform across all brands, with strong support infrastructure and customized fleet solutions.

• Internally developed services aim to enhance safety, connectivity, and the driving experience, evolving from telematics to predictive, personalized AI-powered offerings.

Revenue model, subscriber growth, and financial performance

• Deferred revenue from subscriptions is projected to approach $7.5 billion by 2026, with recognized revenue at $3 billion and 13 million subscribers expected by year-end.

• Recognized revenue from digital services reached $2.7 billion in 2025, with margins consistent with software industry levels.

• About 50% of customers upgrade to premium OnStar packages, with 25% choosing Protect, 25% Connect, and over 50% of paying customers opting for OnStar One.

• Subscriber base is growing, with ~30% of OnStar Basics customers upgrading to premium plans and 30-40% retention after Super Cruise prepaid periods.

• Free cash flow has grown from $3 billion to over $10 billion annually for four consecutive years, supporting sustained investment and shareholder returns.

Product innovation and future roadmap

• The next generation of OnStar will leverage AI, voice interfaces, and connected intelligence to enhance driver experience and security.

• Advanced features like safe lock, PIN-based anti-theft, and expanded remote services are planned for 2026 and 2027.

• Level 3 autonomy (eyes-off, hands-off) will launch with the Cadillac Escalade IQ in 2028, with rapid expansion expected after initial rollout.

• Second software-defined vehicle architecture debuts in 2028, enabling 10x more OTA updates, 1,000x bandwidth, and up to 35x AI performance.

• Super Cruise will expand to more vehicles, trims, and global markets, including South Korea, the Middle East, and Europe.