General Motors Company (GM) BofA Securities Automotive Summit summary

Brand momentum and strategy

• Cadillac has focused on building momentum through innovation, customer experience, and technology, maintaining a consistent roadmap while adapting to evolving customer needs.

• The brand has achieved significant recognition, such as winning Car of the Year in Germany, and holds strong positions in after-sales service and sales rankings.

• Market share has grown to 8.1%, reaching the number four position in luxury, with EVs making up nearly a quarter of Q1 business.

• Global expansion continues, with 294,000 units sold in 2024 and a 36% increase year-over-year, supported by strong performance in markets like the Middle East and Europe.

• F1 involvement has boosted global brand awareness, attracting new customers and enhancing Cadillac’s image as an innovative, performance-driven brand.

Product portfolio and customer base

• Cadillac’s portfolio includes both ICE and EV models, with the Lyriq achieving a 76% conquest rate and attracting younger, more affluent buyers.

• The Escalade remains a halo product, but new models like Vistiq are gaining recognition, helping to lower the average customer age and broaden appeal.

• The brand’s average transaction price is above the luxury segment average, reflecting strong pricing power and perceived value.

• Super Cruise technology is a key differentiator, now standard on all models where available, with high customer satisfaction and adoption rates.

• The brand’s holistic approach ensures both ICE and EV offerings meet evolving customer preferences and regulatory requirements.

Dealer relationships and customer experience

• Dealers are seen as a competitive strength, supported by the Digital Retail Platform for a seamless customer journey from research to purchase.

• After-sales service is a major focus, ranking third in the industry and driving repeat business and referrals.

• The dealership ecosystem is designed to foster loyalty to both the brand and individual dealers.

• Inventory management has been optimized post-pandemic, maintaining 40-45 days on ground and up to 62 days total availability, balancing scarcity and supply.

• Agile manufacturing and close coordination with plant managers enable rapid response to market shifts and dealer needs.