Genius Sports (GENI) Status update summary

Vision for sports media and fan engagement

• Emphasis on the importance of timing and live moments in sports for meaningful fan engagement.

• Introduction of the Genius Moment Engine, integrating live sports data, fan intelligence, and real-time activation for brands.

• The Genius Fan Graph provides a deterministic, behavior-based view of fans, enabling precise targeting beyond demographics.

• Partnerships with major leagues and ad tech platforms ensure broad reach and seamless integration into existing workflows.

• New buying models allow brands to activate during high-emotion moments, maximizing impact and recall.

Data-driven personalization and creative activation

• Real-time data and predictive analytics enable brands to anticipate and act on pivotal sports moments.

• The Genius Fan Graph, now enhanced with additional intent and betting signals, supports highly addressable audience targeting.

• Integration with SSPs and publishers like Magnite, DIRECTV, FreeWheel, and Publicis expands access to moment-driven advertising.

• Augmented in-game ads paired with video deliver 5x brand recall and 3x higher search and purchase intent.

• Dynamic Creative Optimization and thematic Genius Moment packages align brand messaging with fan emotion and context.

Evolving fan journeys and cultural relevance

• The fan journey is always-on, spanning pre-game, in-game, and post-game, with emotion and narrative extending beyond the final whistle.

• Data enables nuanced storytelling, allowing brands to connect with diverse fan segments through relevant cultural touchpoints.

• Women's sports and leagues like the WNBA are attracting new, values-driven fans through athlete personalities and cultural influence.

• Creative collaboration between brands, leagues, and broadcasters is essential for non-intrusive, relevant engagement.

• Globalization and digital platforms are expanding the reach and personalization of sports experiences.