GN Store Nord (GN) SEB Nordic Seminar presentation summary

Historical innovation and market evolution

• Over 150 years of innovation, from telegraphy to hearing aids, Bluetooth headsets, and gaming equipment.

• Key milestones include the first telegraphic link to China (1869), entry into hearing aids (1977), and gaming (2022).

• Strategic acquisitions such as Jabra, SteelSeries, and Altia Systems expanded product offerings.

Diversified business segments and shared capabilities

• Revenue split: ~40% hearing, ~40% enterprise, ~20% gaming.

• Product portfolio includes medical-grade hearing aids, enterprise audio/video solutions, and premium gaming equipment.

• Shared functions in operations, R&D, finance, digital, and IT drive efficiency.

Market trends and growth drivers

• Benefiting from megatrends: healthy aging, hybrid work, mainstream gaming, and demand for personalized experiences.

• Global hearing aid market CAGR ~4%; enterprise and gaming equipment markets CAGR 3-5%.

• Technology advancements and sustainability influence product design and manufacturing.