Heineken (HEIA) Barclays 19th Annual Global Consumer Conference summary

Strategic direction and leadership

• Focus remains on executing the EverGreen 2030 strategy, emphasizing growth engines, global brands, and productivity improvements.

• CEO transition is underway, with expectations for continuity and incremental progress under new leadership starting October.

• Multi-market organizational structures and prioritization of local and global brands are driving early results.

• Emphasis on consistent delivery of results, capital productivity, and shareholder value creation.

Financial performance and growth

• Achieved volume growth of 1.5% globally in H1, with revenue growth above 4% when including China and India.

• Mid-single digit top-line growth and faster profit growth are within reach, supported by operating leverage and cash productivity.

• Cash generation is a key focus, providing flexibility for share buybacks, organic, and inorganic growth.

Digital transformation and innovation

• Freddy AI is being scaled across markets to accelerate consumer insights, content creation, and ROI optimization.

• Digital tools are shortening campaign development cycles and improving efficiency, aiming to close performance gaps.