Heineken Investor Relations Material
The owner of over 300 beer and cider brands
With more than 300 beer and cider brands, Heineken is the number one brewer in Europe and number two in the world. The company develops new drinks, acquires new brands, and markets them globally. There are many subsidiaries, and you might recognize Tecate, Amstel, Birra Moretti, Dos Equis, Sol, Carta Blanca, and Red Stripe. Some of Heineken’s competitors are Carlsberg Group, Anheuser-Busch InBev, and Diageo.
From a small Amsterdam brewery to a global brand
The company was founded in 1864 by Gerard Adriaan Heineken, who, at only 22 years of age, bought a brewery called De Hooiberg (The Haystack) in Amsterdam. His son, Henry Pierre Heineken, managed the company from 1917 to 1940. During his tenure, Heineken invested in maintaining consistent beer quality during large-scale production and exports. Only three days after the prohibition ended in the US, the first Heineken shipment landed in New York.
This Amsterdam-based Dutch brewing company employs over 85,000 persons and has operational facilities in more than 70 countries. If you’re in Amsterdam, however, you should visit the Heineken Experience; the original brewery of Heineken, which closed in 1988 and is preserved as a museum.
The special A-yeast
There’s more to Heineken than meets the eye; their specialty, the A-yeast, is the main factor behind the beer’s rich flavor and taste. It was cultivated in 1886 by French chemist Louis Pasteur student and is still used solely by Heineken today.