Helen of Troy (HELE) 27th Annual ICR Conference 2025 summary

Company overview and leadership changes

• Operates as a diversified house of brands, with 75% of business in North America and 25% international.

• Holds leading positions in home and outdoor, and beauty and wellness segments.

• Underwent significant leadership changes, including a new CEO in March 2024 and a new CFO in September 2023.

• Recently completed a global restructuring program, Project Pegasus, to drive efficiency and reinvest in brands.

• Company is asset-light, relying on 100% contract manufacturing and employing about 1,900 people globally.

Strategic initiatives and brand investment

• Increased investment in marketing and innovation, supported by enhanced data and analytics for ROI tracking.

• Implemented a portfolio classification process to focus resources on brands with highest growth potential.

• Home and outdoor brands (Hydro Flask, Osprey, OXO) received incremental funds and all grew in the latest quarter.

• Fiscal year 2025 is positioned as a reset and revitalization period, focusing on operational fundamentals.

• New distribution center in Tennessee overcame initial challenges and is now fully operational.

Recent acquisition and growth opportunities

• Acquired Olive & June, a high-margin, fast-growing nail care brand, immediately accretive to earnings.

• Olive & June offers broad nail care products and strong branding, with significant distribution expansion potential.

• Synergies identified in distribution and sourcing, but focus remains on core business improvement.

• Leadership team of Olive & June will remain, providing learning opportunities for the broader portfolio.