Helen of Troy (HELE) 28th Annual ICR Conference 2026 summary

Organizational structure and strategy

• Shifted from centralized to brand-focused structure, yielding immediate benefits.

• Portfolio segmented into high-growth, renovation, and turnaround brands, each with tailored strategies.

• Success markers for brand renovation expected in FY27 and beyond, with varying pace across brands.

• Ongoing evaluation of portfolio mix, with focus on accelerating high-potential brands over the next 24 months.

• Continuous improvement and cost efficiency initiatives remain active, including supply chain optimization.

Brand performance and innovation

• High-performing brands like Osprey, Olive & June, OXO, and Vicks prioritized for investment and faster growth.

• New product launches across categories, including Hydro Flask kids' bottles and Osprey's expansion into snow gear.

• Beauty segment undergoing restaging, with Drybar and Curlsmith receiving focused innovation and brand architecture updates.

• Olive & June continues rapid growth, supported by collaborations and market leadership.

• Emphasis on unique technology and premium positioning in competitive categories like hydration and beauty.

Financial outlook and capital allocation

• Targeting leverage ratio of 2x by paying down debt and consolidating distribution centers.

• Shift in focus from cost containment to revenue growth, with short-term margin pressure but long-term sustainability.

• Preserving investments in people, innovation, and brand despite EPS compression from tariffs and promotions.

• Ongoing cost reduction through supply chain improvements and Project Pegasus.