Hyundai Motor Company (005380) 2027 Hyundai TUCSON World Premiere summary

Business and operational update

• Achieved record revenue and sold 2 million vehicles in the first half of the year, with the best third quarter ever in the U.S. for both Hyundai and Genesis.

• Hybrid sales rose 39% in September and accounted for 28% of total sales; U.S. hybrid sales up 56% year-to-date.

• Investing $26 billion in the U.S. between 2025 and 2028, creating 25,000 new direct jobs, with $14 billion in projects underway across four states.

• Expanding production capacity by 500,000 units in North America, including major investments in Georgia, Alabama, and Louisiana.

• Committed KRW 125 trillion in Korea for AI, electrification, robotics, and manufacturing, marking the largest domestic investment in company history.

Product and technology strategy

• Launching over 100 new or refreshed vehicles globally by 2030, with 58 in North America; Tucson is the first of these.

• Transitioning into a technology company with advancements in robotics, autonomous driving, and AI.

• Building a robotics manufacturing facility in the U.S. with 30,000 units annual capacity starting in 2028.

• Deploying robots in factories and preparing retail and financing channels for robotics products.

Design and innovation highlights

• Tucson features the 'Art of Steel' design language, with increased dimensions for a stronger, more grounded SUV silhouette.

• Interior design emphasizes 'Art of Comfort,' focusing on calm, intuitive, and reassuring spaces with ergonomic controls.

• XRT Pro trim offers enhanced off-road capability with increased ground clearance, all-terrain tires, and Smart Terrain Assist.