Hyundai Motor Company
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Hyundai Motor Company (005380) investor relations material

Hyundai Motor Company 2027 Hyundai TUCSON World Premiere summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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2027 Hyundai TUCSON World Premiere summary1 Oct, 2026

Business and operational update

  • Achieved record revenue and sold 2 million vehicles in the first half of the year, with the best third quarter ever in the U.S. for both Hyundai and Genesis.

  • Hybrid sales rose 39% in September and accounted for 28% of total sales; U.S. hybrid sales up 56% year-to-date.

  • Investing $26 billion in the U.S. between 2025 and 2028, creating 25,000 new direct jobs, with $14 billion in projects underway across four states.

  • Expanding production capacity by 500,000 units in North America, including major investments in Georgia, Alabama, and Louisiana.

  • Committed KRW 125 trillion in Korea for AI, electrification, robotics, and manufacturing, marking the largest domestic investment in company history.

Product and technology strategy

  • Launching over 100 new or refreshed vehicles globally by 2030, with 58 in North America; Tucson is the first of these.

  • Transitioning into a technology company with advancements in robotics, autonomous driving, and AI.

  • Building a robotics manufacturing facility in the U.S. with 30,000 units annual capacity starting in 2028.

  • Deploying robots in factories and preparing retail and financing channels for robotics products.

Design and innovation highlights

  • Tucson features the 'Art of Steel' design language, with increased dimensions for a stronger, more grounded SUV silhouette.

  • Interior design emphasizes 'Art of Comfort,' focusing on calm, intuitive, and reassuring spaces with ergonomic controls.

  • XRT Pro trim offers enhanced off-road capability with increased ground clearance, all-terrain tires, and Smart Terrain Assist.

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Next Hyundai Motor Company earnings date

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Q3 202629 Oct, 2026
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Q3 202629 Oct, 2026

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