i-mobile Co (6535) Q2 2025 earnings summary

Executive summary

• Revenue for the first half of FY2025 rose 14.5% year-over-year to ¥16,397 million, with operating profit up 8.2% to ¥3,742 million and net profit attributable to shareholders up 6.1% to ¥2,561 million, though both revenue and profit fell short of internal plans by about 7%.

• The company operates two main segments: Consumer (driven by the growing Furusato Nozei market) and Internet Advertising, with the former showing strong growth from successful promotions and unique offerings, and the latter facing revenue declines due to reduced client budgets but maintaining stable app operations.

• The Furusato Nozei business saw significant increases in both transaction volume and user engagement, with the "Furunavi" portal achieving record donation volume and app downloads surpassing 500,000.

Financial highlights

• Consolidated revenue for 2Q cumulative: ¥16,397 million (up 14.5% YoY), operating profit: ¥3,742 million (up 8.2% YoY), net profit: ¥2,561 million (up 6.1% YoY).

• EPS: ¥44.40 (up from ¥42.04 YoY, adjusted for stock split).

• Consumer segment revenue: ¥15,133 million (up 17.6% YoY), operating profit: ¥3,736 million (up 14.3% YoY).

• Internet advertising segment revenue: ¥1,243 million (down 14% YoY), operating profit: ¥77 million (down 70.2% YoY).

• Operating margin declined slightly to 22.8% from 24.1% YoY.

Outlook and guidance

• Full-year revenue forecast: ¥23,000 million (up 22.8% YoY), operating profit: ¥4,500 million (up 26.8% YoY), net profit: ¥2,950 million (up 21.9% YoY); no changes to previously announced guidance.

• Consumer business expected to drive growth with enhanced features and expanded promotions; internet advertising to maintain profit levels through app business strength.

• Mid-term plan targets revenue of ¥26.3 billion and operating profit of ¥5 billion by FY2027.