Inuvo (INUV) Investor update summary

Leadership transition and executive appointment

• Rob Buchner appointed as Chairman and CEO, effective February 1, 2026, after serving as COO and in advisory roles throughout 2025.

• Buchner brings marketing expertise, deep industry knowledge, and proven go-to-market skills, with a year of board experience.

• Succeeds Richard Howe, who led for 15 years and will remain on the Board to support continuity and long-term strategy.

• Leadership transition follows a period of prescient investment in AI and privacy-focused technology.

Strategic priorities and vision

• Immediate focus on accelerating adoption of the proprietary AI platform, IntentKeyⓇ.

• Plans to strengthen growth-focused strategic partnerships and deliver actionable consumer intent insights for targeted media buys.

• Focus is on executing a sharpened long-range strategy and resetting go-to-market plans.

• A shareholder update with Buchner outlining his vision is scheduled for January 28, 2026.

Market challenges and operational response

• The advertising market is evolving, with consumer intent now more distributed and harder to assess.

• Increased presence of sophisticated bad actors led to a deliberate slowdown in growth to ensure traffic quality.

• AI compliance system Ranger was deployed to detect and act against fraudulent traffic, impacting revenue.

• Full-year 2025 revenues are expected to be approximately $86 million.

• Adequate cash reserves are available, supported by a $3.3 million convertible note and expected legal recoveries.