ITV (ITV) Investor presentation summary

Core propositions and capabilities

• Delivers mass reach, addressability, and creative content at scale, supported by strong partnerships and outcome measurement tools.

• Planet V platform offers premium video advertising with over 40 million registered users and one of the UK's largest first-party data sets.

• Enables precise 1-to-1 user-level targeting and supports both live linear and converged linear/BVOD advertising packages.

• AdLabs product suite and automated contextual targeting enhance campaign effectiveness.

Advertiser engagement and client base

• Onboarded over 2,000 users, including 1,100 new-to-ITV advertisers and 130+ independent agencies.

• Attracted major brands such as Porsche, Rolex, British Airways, John Lewis, Nestle, and Mercedes-Benz.

• Supported a diverse range of advertisers, from established brands to new long-tail entrants like Gopuff, Starling Bank, and Butternut Box.

Outcomes, measurement, and effectiveness

• Since June 2022, worked with 105 brands, measuring £225m in spend, conducting 184 projects, and developing 40 experiments.

• Achieved a 3:1 ROI and demonstrated significant uplifts in awareness, preference, website traffic, search volumes, and sales through Geo-X experiments.

• Addressable Lift pilot provided digital-like accountability for BVOD investments, encouraging increased advertiser confidence.