JFrog (FROG) SwampUP 2025 summary

Key announcements and strategic direction

• Introduced the world's first agentic repository, JFrog Artifactory, and announced the AI Catalog for model lifecycle automation and security.

• Launched JFrog Uptrust for automated compliance and governance, with deep ServiceNow integration, targeting enterprise-scale needs.

• Emphasized consolidation of security tools and expansion into DevGovOps, MLOps, and compliance, with new bundles and pricing models for enterprise customers.

• Highlighted strategic partnerships with NVIDIA, GitHub, and ServiceNow to unify the software supply chain and support hybrid cloud deployments.

• Positioned JFrog as the model registry of choice for enterprises, leveraging its expertise in binary management and hybrid architecture.

Financial performance and growth drivers

• Achieved $127.2 million in Q2 2025 revenue, up 23% year-over-year, with cloud revenue growing 45% to $57.1 million and now representing 45% of total revenue.

• Security offerings showed strong momentum, contributing to major enterprise wins and representing 3% of total revenue at year-end 2024.

• RPO reached $477 million as of June 30, 2025, a 75% year-over-year increase, with 61 customers above $1 million ARR, up 45% year-over-year.

• Operating margin improved to 16.3% for the first half of 2025, with a trailing four-quarter free cash flow margin of 29% and a rule of 51.

• Bundled offerings and new product launches are expected to drive upgrades from Pro X to Enterprise X and Enterprise Plus, supporting future growth.

Customer insights and use cases

• AT&T shared its journey modernizing software supply chain management, migrating to JFrog for improved visibility, security, and compliance automation.

• Migration to cloud and adoption of developer culture enabled faster problem resolution and operational efficiency.

• Automated compliance and governance processes reduced manual effort, freeing teams to focus on innovation in 5G and fiber.

• Integration with GitHub and ServiceNow was highlighted as a game changer for centralized evidence management and compliance.

• AI and model management are increasingly important, with JFrog supporting both classic CI/CD and emerging AI-driven workflows.