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JFrog (FROG) investor relations material

JFrog SwampUP 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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SwampUP 2025 summary9 Sep, 2025

Key announcements and strategic direction

  • Introduced the world's first agentic repository, FLY, and announced its gradual integration into the platform, targeting AI-native and enterprise customers.

  • Launched AI Catalog to automate model security and lifecycle management, bundled with Curation for enhanced governance.

  • Announced Uptrust, a compliance automation tool, with strong customer interest and GA planned for September 2026.

  • Emphasized consolidation of security tools and deep integration with ServiceNow, GitHub, and NVIDIA to unify the software supply chain.

  • Highlighted a hybrid deployment philosophy, supporting both cloud and on-premise, especially for large AI-native enterprises.

Financial performance and growth drivers

  • Q2 2025 revenue reached $127.2 million, up 23% year-over-year; cloud revenue grew 45% to $57.1 million, now 45% of total revenue.

  • Security offerings showed momentum, representing 3% of total revenue and 5% of ARR at year-end 2024, with RPO at $477 million (+75% YoY).

  • Enterprise customer base expanded to 61 customers with ARR above $1 million, a 45% increase year-over-year.

  • Achieved 16.3% operating margin and 29% trailing four-quarter free cash flow margin, with a rule of 51 in Q2 2025.

  • Bundled offerings for security and MLOps are driving upgrades to higher-tier subscriptions, targeting Enterprise X and Plus customers.

Customer case study: AT&T transformation

  • AT&T migrated to JFrog to address visibility, security, and compliance challenges, modernizing its software supply chain.

  • Shifted from legacy hardware to a software-centric, cloud-first approach, with JFrog as the core binary management platform.

  • Centralized compliance and governance, automating evidence collection and reducing manual processes.

  • Leveraged integrations with ServiceNow and GitHub to streamline operations and compliance, enabling innovation in 5G and fiber.

  • Adopted shift-left security practices, closing over 10,000 secrets and enforcing compliance through developer tooling.

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Frequently asked questions

Accelerating software releases and empowering developers

JFrog is a leading software company that specializes in providing DevOps and software release management solutions. The company's flagship product is JFrog Artifactory, a universal artifact repository manager that helps organizations manage and distribute software binaries and packages. JFrog's menu of products and services also includes JFrog Pipelines for continuous integration and delivery (CI/CD), JFrog Xray for software vulnerability scanning, and JFrog Mission Control for centralized DevOps management. JFrog's offerings are designed to streamline software development and delivery processes, enabling organizations to release high-quality software faster and more efficiently.

Main business segments

JFrog primarily operates within the software development and DevOps space. The company's main business segments revolve around its product portfolio, which encompasses artifact management, CI/CD, security scanning, and DevOps management. These segments cater to different stages of the software development lifecycle and address the needs of developers, operations teams, and security professionals.

Interesting facts about JFrog

JFrog was founded in 2008 and has emerged as a key player in the DevOps and software release management market. The company's products are widely used by organizations across various industries, including technology, finance, healthcare, and automotive, among others. JFrog's solutions are designed to support modern software development practices, such as Agile and DevOps, and enable teams to automate and accelerate their software delivery processes.

One of JFrog's notable offerings is JFrog Artifactory, an industry-leading artifact repository manager. Artifactory serves as a central hub for storing, versioning, and managing software artifacts, providing developers with a reliable and scalable solution for artifact management. JFrog's products are known for their robustness, scalability, and seamless integration with popular development tools and platforms.

Notable competitors

JFrog operates in a market with several notable players in the DevOps and software release management space. Three public competitors in this domain include GitLab Inc., GitHub (Microsoft-owned), and Atlassian Corporation, which offers products like Bitbucket and Bamboo. These companies offer similar solutions to support software development and delivery, and they compete for market share in the DevOps and CI/CD market.

In summary, JFrog is a leading software company that specializes in DevOps and software release management solutions. With its comprehensive product portfolio, including Artifactory, Pipelines, Xray, and Mission Control, JFrog enables organizations to optimize their software development and delivery processes. By streamlining and automating key aspects of the software lifecycle, JFrog empowers teams to release software faster, more securely, and with greater confidence.

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