Lemonsoft (LEMON) Strategy Update summary

Strategic achievements and transformation

• Net sales more than doubled from €13.6M in 2020 to nearly €30M in the last 12 months.

• Adjusted EBIT increased from €4.4M to €6.9M over the same period.

• Completed 10 software product acquisitions, adding €12M in revenue.

• Transitioned from a private ERP company to a listed multi-product B2B software provider.

• Shifted ERP from desktop to web-based Azure Cloud infrastructure.

Updated strategy and financial targets for 2026–2028

• Refined strategy targets different customer segments and prioritizes growth investments in attractive areas to boost competitiveness, efficiency, and profitability.

• Long-term financial target set for average annual adjusted EBIT growth of 25% during 2025–2028.

• Four strategic pillars: customer segments, product categories, organizational excellence, and value-driven M&A.

• Targeting market leadership in manufacturing and wholesale, which generate 60% of revenue.

• Profit growth to be achieved through market share gains, disciplined cost control, and selective acquisitions.

Product and technology focus

• All products now run in the cloud, with hybrid infrastructure and multiple UI options (web, mobile, desktop).

• AI development aims to automate workflows, eliminate manual work, and enable smart data analysis.

• Proprietary AI tools include chat-based ERP interaction and AI-driven customer service.

• Commitment to providing a comprehensive web-based ERP for SMEs, embedding AI to enhance productivity and efficiency.

• Emphasis on deep, wide solutions for core industries and high value for money.