M&C Saatchi (SAA) Trading Update summary

Trading performance and outlook

• Like-for-like net revenue in Q1 2025 is broadly in line with the previous year, with strong performance in the UAE, Europe, Issues, and Media specialisms offsetting volatility in Australia and the UK.

• The group is on track to deliver approximately £3m in annualised cost savings, with investments in people and capabilities weighted towards the first half of the year.

• No significant change in client spending was observed during the quarter despite ongoing global macro and geopolitical volatility.

• Management remains confident in meeting market expectations for 2025 and is focused on maintaining cost base agility and discipline.

• The company continues to pursue long-term profitable growth and aims to deliver strong, sustainable returns for shareholders.

Business model and operations

• Operates a regional-first model with five core specialisms: Advertising, Issues, Passions, Consulting, and Media.

• Leverages an integrated go-to-market approach to maximize client brand reach and potential.

• Maintains significant global presence with major hubs in the UK, Europe, Middle East, APAC, and the Americas.

• Supported by global shared services and headquartered in London, listed on the FTSE AIM index.

Leadership commentary

• CEO Zaid Al-Qassab highlighted the group's resilient trading performance and confidence in achieving 2025 targets.

• Emphasized the strength of the company's diversified portfolio and proposition.

• Stressed ongoing assessment of economic and market events to ensure continued agility.