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M&C Saatchi (SAA) investor relations material
M&C Saatchi H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary18 Sep, 2025
Executive summary
Net revenue declined 5.1% like-for-like, mainly due to macroeconomic and geopolitical uncertainty and client caution, especially in Australia, which saw a 27% decline and prompted restructuring and leadership changes.
Excluding Australia, net revenue was nearly flat (-0.7%), with growth in Issues, Media, Middle East (+46.6%), and Europe (+5.7%).
Operating profit fell 36% like-for-like to £10.3m, with margin down 4.8pps to 9.9%, pressured by prior year investments and Q2 revenue shortfall.
Responsive cost actions and transformation programs, especially in Australia, targeted at least £12m in annualized savings for FY25.
Strong client retention (93% of 2024 spend retained) and 171 new business wins in H1.
Financial highlights
Like-for-like net revenue: £103.8m (down 5.1% YoY); statutory net revenue: £103.8m (down 7.7%).
Operating profit: £10.3m (down 36.0% LFL); margin: 9.9% (down 4.8pps); EBITDA: £13.8m (down 29.6%).
Net cash at period end: £11.2m (down 13.2% YoY), with strong operating cash conversion at 137%.
Basic EPS: 4.2p (down 46.2% LFL); statutory basic EPS: 2.6p (down 60.6%).
Net working capital decreased by £3.0m since year start.
Outlook and guidance
FY 2025 profit targeted to be in line with the prior year (£34.3m LFL operating profit), supported by at least £12m in annualized cost savings and an improving H2 pipeline.
FY revenue expected to be down mid-single digits.
Medium-term outlook: return to growth at improved margins, leveraging brand, integrated model, and pipeline.
Portfolio to continue diversifying, with a shift to higher-margin, non-advertising specialisms.
Robust revenue pipeline for the second half, with confidence in profit recovery.
Target non-advertising revenue mix?
Expected profit margin from GBP 12M savings?
Dune 23 and AI partnerships: growth drivers?
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Next M&C Saatchi earnings date
H2 202526 Mar, 2026
Next M&C Saatchi earnings date
H2 202526 Mar, 2026
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Frequently asked questions
M&C Saatchi plc is a global creative solutions company known for its innovative approach to advertising and marketing. Founded in 1995, it operates across five core divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand, Experience & Innovation, and Performance Media. The group's expertise spans the full spectrum of digital marketing, including data analytics, brand strategy, advertising, and performance media. The company is headquartered in London, England, and its shares are listed on the London Stock Exchange.
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