MAG Interactive (MAGI) Q2 2026 earnings summary

Executive summary

• Organic revenue grew 16% year-over-year in USD, driven by live game optimizations and Crozzle's global rollout.

• QuizDuel achieved record revenue in Q2, demonstrating strong future potential.

• Crozzle expanded globally, adding new language support and is positioned for renewed growth in Q3.

• Over 350 million downloads across the portfolio, reflecting robust user engagement.

• Continued investment in the modular tech platform to enhance development efficiency and monetization.

Financial highlights

• Net sales in SEK declined 4% year-over-year in Q2, but adjusted net sales in USD grew 16% due to currency effects.

• Adjusted EBITDA for Q2 was 16,485 KSEK, with a margin of 26%; cash position at quarter end was 84 million SEK.

• ARPDAU reached a historic high of $0.088 (8.8 US cents), up 35% year-over-year.

• Free cash flow for Q2 improved to 9,684 KSEK.

• Monthly unique payers rose 5% year-over-year to 44,000.

Outlook and guidance

• Focus on expanding Crozzle geographically and through product development, with expectations for renewed growth in Q3.

• Continued investment in LiveOps and new features for QuizDuel and Wordzee, including new game cores to boost ARPDAU.

• Plans to increase user acquisition volumes in Europe while maintaining payback profiles.

• Ongoing leverage of the tech platform to accelerate development and improve monetization.