Maisons du Monde (MDM) Q3 2025 TU earnings summary

Executive summary

• Q3 2025 sales reached €224.7 million, up 4.9% year-over-year and 5.9% like-for-like, reversing a nine-month sales decline of 5.3%.

• Growth was driven by international and retail segments, with Southern Europe, Spain, and Italy showing double-digit or strong momentum.

• France returned to slight growth despite economic headwinds, high savings rates, and strike-related disruptions.

• The company is executing a transformation plan, including new store concepts, AI-based inventory tools, and expanded services.

• Customer satisfaction improved, with Net Promoter Score up six points year-over-year to 56 in September.

Financial highlights

• Like-for-like sales grew 5.9% and total sales 4.9% year-over-year in Q3 2025; group GMV reached €257.5m, up 4.6%.

• Store sales increased 6.4% and online sales rose 1.1% year-over-year, with strong SEO-driven organic traffic.

• Decoration category outperformed with 7.4% growth, while furniture grew 2.2%.

• International retail sales rose 8%, while France grew 2.4% in Q3.

• Digital share of business declined slightly due to strong retail network performance.

Outlook and guidance

• Management remains cautious for the coming months due to macroeconomic and political uncertainty, especially in France.

• Q4 is expected to be slightly positive, with continued promotional pressure and early festive collection launch.

• Focus remains on customer satisfaction, cost reduction, and improving cash position by reducing excess inventory.

• Continued rollout of new store concepts and in-store events planned.

• No specific guidance for 2026-2027, but targeting a return to growth, especially in Italy and Spain.