Meliá Hotels International (MEL) Investor Presentation summary

Company history and brand evolution

• Founded in 1956 in Palma de Mallorca, expanded through acquisitions and new brand launches over six decades.

• Listed on the stock exchange since 1996, with a focus on digital transformation and sustainability.

• Recognized as the most sustainable hotel company globally in 2019 and continues to diversify its brand portfolio.

• Launched new brands such as The Meliá Collection and ZEL, targeting premium and luxury segments.

Key facts and operational highlights

• Operates 365 hotels in 37 countries with 93,499 rooms and over 46,900 employees.

• Holds the #1 position in leisure worldwide and in Spain, #3 in Europe, and #19 globally by room count.

• MeliáRewards loyalty program has over 17 million members, with a 9% year-over-year increase.

• 40.6% renewable energy use and 33.8% recycling rate across operations.

Investment thesis and business model

• World leader in resorts and "bleisure" (business + leisure), with a resilient, asset-light, and digitally driven model.

• Focuses on high-end resorts, Tier 1 cities, and dynamic destinations, leveraging a strong brand and loyalty program.

• Pipeline emphasizes management and franchising for strong ROI and increased EBITDA.

• Over 50% of centralized sales are generated through direct channels.