Mene (MENE) Q2 2025 earnings summary

Executive summary

• Revenue for Q2 2025 was $5.6 million, down 13% year-over-year, with gross profit at $1.5 million and a stable 27% margin.

• Net loss for the quarter was $0.4 million, consistent with the same period last year.

• 42 kilograms of jewelry (4,107 units) were sold, with 69% of sales from returning customers.

• 30 new product designs were introduced, and cumulative units sold reached 191,584.

Financial highlights

• IFRS revenue decreased by $0.8 million year-over-year.

• Gross profit margin remained steady at 27% year-over-year.

• Adjusted EBITDA and non-IFRS adjusted revenue are used to provide additional insight into performance.

Outlook and guidance

• Strategic focus for the remainder of 2025 and 2026 is on sustained revenue growth in the USA, increasing order volume and new customer acquisition.

• A new Detailed Growth Plan is being implemented, focusing on digital marketing and website improvements, expected to impact results into 2026.