MNTN (MNTN) Morgan Stanley Technology, Media & Telecom Conference 2026 summary

Business overview and market positioning

• Developed the first Performance TV platform, enabling SMBs to use streaming TV for direct response marketing, similar to paid search and social.

• Over 92% of customers are SMBs, with the platform opening TV advertising to brands previously focused on search and social.

• Performance TV is seen as a largely recession-proof, always-on marketing channel, with growth less impacted by macroeconomic trends.

• The company has created and is expanding its own total addressable market (TAM) in performance television.

• No significant revenue concentration in any vertical, with broad customer diversity mitigating sector-specific risks.

Technology and innovation

• AI and machine learning drive targeting, consumer profiling, and campaign optimization, shifting from customer input to automated insights.

• QuickFrame AI enables rapid, cost-effective TV ad creation, crucial for onboarding and campaign launch speed.

• Over 5,000 users adopted QuickFrame in beta, with more than 95% of customers new to TV advertising.

• Proprietary orchestration technology integrates multiple AI models for creative generation and targeting.

• AI media planning predicts optimal content context for campaigns, enhancing performance.

Customer acquisition and go-to-market strategy

• Uses its own platform for customer acquisition, running TV ads to demonstrate value and attract SMBs.

• Multi-channel approach includes social media and digital platforms, maintaining stable customer acquisition costs.

• Fast creative production is key to reducing onboarding time and accelerating campaign launches.

• Agencies represent about 10% of revenue, acting as force multipliers but most advertisers prefer in-house management.

• Go-to-market motion and efficient onboarding are seen as competitive advantages.