MNTN (MNTN) investor relations material

Market opportunity and customer acquisition

• Streaming TV has opened television advertising to small and mid-sized businesses, expanding the total addressable market to an estimated 1.5 million U.S. SMBs.

• 97% of customers are new to TV advertising, attracted by a self-serve platform and performance-driven approach.

• Most customers discover the platform through MNTN-branded TV ads and organic search, with over three-quarters inbound.

• The platform enables campaign creation, creative development, and measurement without agencies, making TV accessible and affordable.

• Customer spend ramps as they see positive return on ad spend, with performance as the key metric.

Technology, creative solutions, and AI

• Quick Frame AI enables high-quality TV ad creative in less than a day at a fraction of previous costs, reducing time by 100x and cost by 10x.

• AI is used for audience targeting, creative optimization, and campaign placement, driving measurable results.

• The platform emphasizes augmented intelligence, allowing customers to direct AI-driven automation while maintaining brand control.

• Half of the workforce is in engineering, focusing on continuous platform and AI investment.

• Creative tools are purpose-built for professional TV ads, supporting both SMBs and emerging brands.

Competitive landscape and growth strategy

• The main competitive moat is superior targeting and performance, supported by technology, creative tools, and scale.

• The platform aggregates SMB spend, presenting it as a single large customer to networks, securing premium inventory and pricing.

• Cost reductions of 70% over three years have improved customer returns and network scale.

• Focus remains on SMBs and mid-sized businesses, with little interest in moving upmarket to enterprise clients.

• The company is expanding its TAM by enabling more SMBs to enter TV advertising, with ongoing investment in performance and technology.