Modern Times Group (MTG) Corporate presentation summary

AI as a competitive advantage

• AI enhances execution and strengthens competitive barriers through data, creativity, and evergreen IPs with dedicated player bases.

• AI is embedded as a core working method, not just a tool.

Integration of AI across the game lifecycle

• AI tools are used from ideation and prototyping to development, testing, marketing, and LiveOps.

• Over 50 AI tools streamline workflows, enabling rapid prototyping, smaller teams, and faster time to market.

• AI agents analyze player data, run AB tests, and provide feedback based on real player archetypes.

Impact on marketing and content creation

• Marketing asset creation time has dropped from months to days, with up to 99% cost savings and 80% time savings.

• AI enables more marketing assets, localized content, and user-generated content for geo-focused campaigns.