Myer (MYR) Investor Strategy Day summary

Strategic transformation and leadership

• Undergoing a phased transformation with a clear three- to five-year roadmap, focusing on leadership capacity, team capability, and a new operating model to drive growth and accountability.

• Integration of Apparel Brands is nearly complete, enhancing scale, profitability, and bringing new leadership with deep retail turnaround expertise.

• Emphasis on financial strength, discipline, and a strong balance sheet to support strategic initiatives, with $301m net cash as of 1H25.

• Centres of Excellence established to drive operational improvements, best practice, and cost efficiency.

• Focused on three pillars: resetting the base, driving growth, and building competitive advantage over the next 3–5 years.

Customer loyalty and data-driven growth

• Relaunching Myer One as an experience-based platform in October, expanding to Apparel Brands and new partners, with enhanced personalization and faster rewards.

• 4.6 million active members, with 800,000 new customers expected this year, 55% under 35 years old.

• Leveraging advanced AI, data analytics, and retail media to drive hyper-personalized engagement, cross-shopping, and monetization at scale.

• Expanding loyalty partnerships and integrating Myer One across all brands to turbocharge the loyalty flywheel.

• Key metrics include active member growth, engagement, average spend, and cross-shop rates.

Product, brand, and market strategy

• Overhauling women's and men's apparel with curated worlds for each life stage, focusing on casual fashion and exclusive collaborations.

• Retirement of seven brands and redesign of Myer Exclusive Brands (MEBS) to improve margin mix, relevance, and target younger customers.

• Beauty strategy to double brand offer, reinvigorate beauty halls, and become the leading gifting destination.

• Omnichannel leadership with 40% of category sales from digital, strong performance in homewares and exclusive brands, and a roadmap for seasonal MEBS launches and new brand acquisitions.

• Apparel Brands integration brings 712–718 stores, AUD 791 million in FY24 sales, and a focus on data-driven customer insight and digital growth.