New Bubbleroom Sweden (BBROOM) Q1 2026 earnings summary

Executive summary

• Q1 2026 began slowly but accelerated mid-way, with March achieving record sales and profitability, especially in Sweden.

• EBITDA improved by 3.0 MSEK compared to the same quarter last year, driven by cost savings and strong March sales.

• Own e-commerce sales grew by 4% year-over-year, offsetting weaker marketplace sales.

• Transformation and cost efficiency programs from Q4 2025 delivered full-year cost improvements and a more competitive cost structure.

• Assortment optimization on marketplaces negatively impacted sales, but strong e-commerce performance partly offset this.

Financial highlights

• Net sales/revenue decreased by 1.4% year-over-year to SEK 99.3 million (100.7 MSEK in Q1 2025).

• Gross margin remained stable at 62.5% compared to 62.8% last year.

• EBITDA improved to SEK -1.0 million from SEK -4.0 million year-over-year.

• EBIT improved to SEK -3.8 million from SEK -6.4 million year-over-year.

• Equity ratio at quarter-end was 38.0%, down from 44.4% a year ago.

Outlook and guidance

• Positive development seen in all major P&L components, with continued focus on assortment transformation and brand positioning.

• Positive momentum expected to continue, supported by a strong product assortment and efficient cost structure.

• Further improvements in profitability anticipated as cost-saving measures continue to take effect.

• New markets are being evaluated for H2, leveraging the Shopify platform now live across all markets.

• Shopify rollout provides a scalable foundation for future expansion.