New Wave Group (NEWA) AGM 2026 presentation summary

Strategic direction and business model

• Operates with high decentralization, focusing on creating, acquiring, and developing brands in Corporate, Sports & Leisure, and Gifts & Home Furnishing segments.

• Targets sustainable, profitable sales growth of 10–20% per year over a business cycle, with 5–10% organic growth and an operating margin of 20%.

• Maintains a minimum equity ratio of 40% over a business cycle.

• Employs 2,730 people across 28 countries, with significant sales in North America (24%), Sweden (20%), Benelux (15%), and the rest of Europe (25%).

Financial performance and key figures

• Net sales reached 10,019 MSEK in 2025, a 5.1% increase, with 9.5% growth in local currencies; organic growth was 5% and acquisitions contributed 4.5%.

• Operating profit was 1,141 MSEK (11.4% margin), impacted by one-off costs for PPP loan repayment and IT investments.

• Net profit for 2025 was 783 MSEK, with earnings per share at 5.90 SEK.

• Equity at year-end was 6,824 MSEK, equity ratio 53%, and net debt increased to 3,082 MSEK.

• Cash flow from operations before working capital changes was 1,146 MSEK.

Segment and geographic performance

• All regions saw local currency growth; North America and Benelux showed strong increases, while Sweden and the Nordics were stable.

• Corporate segment grew in promotional products and Asian trading; Sports & Leisure was affected by one-off costs and currency effects.

• Gifts & Home Furnishing remained stable, with minor one-off costs.