Olaplex (OLPX) Canaccord Genuity 44th Annual Growth Conference & Private Company Showcase 2024 summary

Leadership priorities and transformation

• Focused on leveraging strong product innovation and reconnecting with professional heritage.

• Building operational and financial infrastructure to support future growth.

• Hired a new CMO and invested in marketing and education to better tell the brand story.

• Emphasizing a vision that balances immediate improvements with long-term strategy.

Product innovation and pipeline

• Launched Bond Shaping, a new technology for curly hair, debuting in salons in September.

• Product innovation is rooted in scientific advancement and pro-first mentality.

• Ongoing education for professionals and consumers to support new product adoption.

• Additional product launches are planned for later in the year.

Channel strategy and market approach

• Multi-channel approach includes professional, DTC, and specialty retail, tailored to consumer behavior.

• Professional channel remains central, with efforts to support pros through education and events.

• Strategy aims to balance growth across all channels, adapting to evolving consumer shopping habits.