Omnicom (OMC) J.P. Morgan 54th Annual Global Technology, Media and Communications Conference summary

Integration and synergy progress

• Achieved $150 million in real estate synergies and $150–$160 million in labor synergies in the first quarter, with further benefits expected by year-end through outsourcing accounting and IT functions.

• On track to deliver $900 million in cost reduction synergies by 2026, with 75–80% expected to flow through to EBIT, and a total target of $1 billion by 2027–2028.

• Centralized operations and a more proactive business development approach are expected to drive additional growth.

• Incentive programs for operating companies are being revised for 2026 to focus on local market growth.

• Minimal talent or client loss post-acquisition, with lessons learned from a few client departures.

Portfolio reorientation and business mix

• Disposed of agencies contributing over $3 billion in revenue to focus on media-related assets, aiming for media to represent 61% of revenue by year-end.

• Creative assets are being reorganized to enhance connectivity and integrated offerings for clients.

• Increasing use of the Omni platform as an operating system, with ongoing training and integration.

Technology, data, and platform advancements

• Relaunched the Omni platform, integrating Acxiom data and AI tools, delivering early ROI such as a 25% increase in customer acquisition for a financial client and a 15% marketing investment lift for a CPG client.

• Developed an agentic framework using AI and generative AI to orchestrate marketing workflows, enabling advanced media buying and creative execution.

• Flywheel Commerce Cloud provides direct API access to Amazon data, enhancing consumer insights.

• RealID identity solution is being accelerated to replace LiveRamp, with full separation targeted within a year.