ON24 (ONTF) Status Update summary

General engagement benchmarks

• Average webinar attendance increased 22% year over year, reaching about 211 attendees per event.

• Audiences are staying engaged for an average of 52 minutes per webinar, indicating high-value content.

• Digital experiences are evolving to be more interactive, with increased audience participation and content downloads.

• Total audience engagement per webinar rose by 34%, with more questions, downloads, and appointments.

• Certifications delivered through digital experiences increased by 28%, reflecting a shift to real-time professional development.

Personalization and segmentation

• Personalization in digital experiences led to a 3x increase in demo requests and a 2x increase in meeting bookings.

• Content downloads rose by 68% when experiences were tailored to audience segments.

• Segmentation can be based on persona, specialty, risk population, territory, language, or engagement level.

• Custom CTAs and resources for different segments significantly boost engagement and conversions.

On-demand and content hubs

• On-demand viewing now matches live attendance at 51%, with higher engagement rates on-demand.

• Content hubs and portals are increasingly used, driving an 85% growth in meetings bookings and a 56% increase in contact requests.

• Hubs are organized by practice area, offering 6-12 key pieces of content per area for targeted consumption.

• Every digital touchpoint should be experiential, with clear CTAs and links to further content.