Optimum Communications (OPTU) Bank of America’s 2024 Media, Communications and Entertainment Conference summary

Leadership and cultural transformation

• Overhauled company culture with a focus on energizing teams, breaking down silos, and localizing go-to-market strategies, including hiring 130+ new VPs and expanding leadership roles.

• Achieved recognition as a great place to work and improved employee feedback, reflecting real cultural change.

• Enhanced customer experience by removing friction and focusing on delivering quality products and service, resulting in industry awards for service quality.

Revenue and subscriber growth strategies

• Expanded product portfolio with new offerings like mobile (B2C and B2B), Total Care, and Entertainment TV, aiming to drive both new sales and upsell to existing customers.

• Implemented hyperlocal go-to-market strategies to stabilize broadband subscriber trends, especially in the face of fiber overbuilders and macroeconomic headwinds.

• Retail centers transformed into sales hubs for mobile and other products, with a focus on cross-selling and customer retention.

Capital efficiency and investment focus

• Reduced CapEx guidance to under $1.6 billion for the year, down from $1.9 billion in 2022, through process redesign and cost discipline.

• Shifted fiber strategy from full footprint buildout to focusing on migrating existing customers to fiber and enhancing the HFC network.

• Plans to continue reducing capital intensity in 2025, with further updates after the budget process.