Otis Worldwide (OTIS) Morgan Stanley‘s 12th Annual Laguna Conference 2024 summary
Event summary combining transcript, slides, and related documents.
Morgan Stanley‘s 12th Annual Laguna Conference 2024 summary
20 Jan, 2026Market environment and regional performance
New equipment market remains challenged globally, with slight improvement expected in the Americas for the second half of 2024; rates continue to impact project starts.
Europe saw a market decline last year but is stabilizing; Middle East and Southern Europe outperform other subregions.
Asia Pacific is strong, with India and Southeast Asia showing high growth post-elections; Korea is normalizing.
China’s new equipment market has declined 10% annually for three years, reducing its share of total revenue.
Infrastructure and industrial segments in China remain robust, while residential is weak; Tier 1 and 2 cities outperform lower tiers.
Strategic pivots and business mix
Shifted focus in China from new equipment to service, doubling the service portfolio in four and a half years.
Service now comprises a third of China revenue, with new equipment at 10% of total revenue.
Service margins in China are higher than new equipment, and modernization margins match new equipment.
Global revenue is balanced across Americas, Europe, and Asia, providing resilience against regional downturns.
Mod and service are positioned as key growth drivers, especially as the installed base ages.
Service and modernization growth
Service portfolio growth is sustainable above 4%, with 2.3 million units under service and 100,000 added annually.
Retention rates are industry-leading at just under 94%, with a goal to reach 95%.
Modernization market is expanding rapidly, with 800,000 units in China reaching 15 years of age in 2024 and more each year.
Modernization is now industrialized, with standardized Gen3 and Gen360 packages, driving profitability above new equipment.
Mod market is expected to grow high single- to double-digit for years, with fewer competitors than new equipment.
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