Morgan Stanley‘s 12th Annual Laguna Conference 2024
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Otis Worldwide (OTIS) Morgan Stanley‘s 12th Annual Laguna Conference 2024 summary

Event summary combining transcript, slides, and related documents.

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Morgan Stanley‘s 12th Annual Laguna Conference 2024 summary

20 Jan, 2026

Market environment and regional performance

  • New equipment market remains challenged globally, with slight improvement expected in the Americas for the second half of 2024; rates continue to impact project starts.

  • Europe saw a market decline last year but is stabilizing; Middle East and Southern Europe outperform other subregions.

  • Asia Pacific is strong, with India and Southeast Asia showing high growth post-elections; Korea is normalizing.

  • China’s new equipment market has declined 10% annually for three years, reducing its share of total revenue.

  • Infrastructure and industrial segments in China remain robust, while residential is weak; Tier 1 and 2 cities outperform lower tiers.

Strategic pivots and business mix

  • Shifted focus in China from new equipment to service, doubling the service portfolio in four and a half years.

  • Service now comprises a third of China revenue, with new equipment at 10% of total revenue.

  • Service margins in China are higher than new equipment, and modernization margins match new equipment.

  • Global revenue is balanced across Americas, Europe, and Asia, providing resilience against regional downturns.

  • Mod and service are positioned as key growth drivers, especially as the installed base ages.

Service and modernization growth

  • Service portfolio growth is sustainable above 4%, with 2.3 million units under service and 100,000 added annually.

  • Retention rates are industry-leading at just under 94%, with a goal to reach 95%.

  • Modernization market is expanding rapidly, with 800,000 units in China reaching 15 years of age in 2024 and more each year.

  • Modernization is now industrialized, with standardized Gen3 and Gen360 packages, driving profitability above new equipment.

  • Mod market is expected to grow high single- to double-digit for years, with fewer competitors than new equipment.

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