Outfront Media (OUT) Citi’s Miami Global Property CEO Conference 2026 summary

Strategic vision and leadership

• Emphasis on transformation across people, technology, and processes since the CEO’s appointment in September.

• Focus on building a high-growth REIT, leveraging AI trends and digitization.

• Leadership team combines legacy expertise with new talent in marketing, measurement, and technology.

• Alignment and focus across the organization have driven recent performance improvements.

• Ambition for significant growth and brand expansion, not just incremental gains.

AI and industry verticals

• AI is seen as a major growth driver, with a dedicated vertical targeting both B2B and B2C AI companies.

• AI advertisers range from emerging brands to established players, including those in healthcare.

• Legal and pharma have become prominent verticals, with legal driven by measurable ROI and pharma by trust and wellness trends.

• Pharma vertical is expanding with dedicated teams engaging major brands and focusing on trust and modernization.

• AI is viewed as an opportunity, not a risk, with the medium’s authenticity and real-life presence as key differentiators.

Digital transformation and programmatic strategy

• Digital and transit are core growth engines, with ongoing investments in programmatic capabilities.

• Digital ad spend is underpenetrated; less than 40% of revenue is digital, and under 20% is traded programmatically.

• Partnerships with AWS and AdQuick aim to streamline planning, buying, and measurement, and connect with major agency holding companies.

• New hires and board members with programmatic expertise are accelerating digital strategy.

• Programmatic sales are expected to be more profitable and efficient, with potential for higher CPMs than direct sales.