Pegasystems (PEGA) Morgan Stanley Technology, Media & Telecom Conference 2026 summary

Company evolution and strategic shifts

• Transitioned from a perpetual to a subscription and then cloud-based business model over the past decade, adapting to market and client demands.

• COVID-19 accelerated changes in engagement expectations, driving digital transformation and remote workflows.

• AI is seen as the next major inflection point, enabling faster, more standardized digital transformation and reducing the need for custom enterprise applications.

Product innovation and Blueprint

• Blueprint was developed to address high upfront costs and complexity in transforming legacy systems, evolving from a simple ideation tool to a live coding platform.

• New Blueprint capabilities allow real-time, dynamic system design, leveraging decades of workflow expertise and proprietary knowledge.

• Blueprint is expanding beyond design to cover build, test, and operate phases, aiming to become the central tool for the entire software lifecycle.

• Partners can now create proprietary Blueprints, enabling them to sell and implement solutions more independently, accelerating scale.

Market opportunity and differentiation

• Legacy transformation, cloud, and AI are now top priorities for enterprise clients, with AI acting as a catalyst for faster change.

• Pega's differentiation lies in deterministic, regulated workflows, real-time integration, and the Situational Layer Cake for scalable reuse.

• Recognized as a leader in workflow orchestration and automation by industry analysts.