Pineapple Financial (PAPL) Registration filing summary

Company overview and business model

• Operates as a Canadian mortgage technology and brokerage firm, providing services and proprietary tech to mortgage agents, brokers, and consumers across multiple provinces.

• Offers cloud-based tools and data-driven systems, including the MyPineapple platform, to streamline mortgage processes and support both residential and commercial opportunities.

• MyPineapple integrates with major platforms (Salesforce, Equifax, G Suite) and automates workflows, lead generation, and analytics for users.

• Competitive advantages include advanced technology, debt consolidation, private lending expertise, and tailored solutions for self-employed and credit-challenged clients.

• Operates under strict provincial licensing and compliance requirements, with expansion plans across Canada.

Financial performance and metrics

• Reported net revenues of $2,502,264 and a net loss of $2,809,037 for the year ended August 31, 2023.

• For the nine months ended May 31, 2024, net revenues were $1,971,377 with a net loss of $2,379,444.

Use of proceeds and capital allocation

• Net proceeds from securities sales will be used for general corporate purposes, including R&D, administrative, sales and marketing expenses, capital expenditures, potential acquisitions, and working capital.

• Pending use, proceeds may be invested in short- and intermediate-term interest-bearing obligations or government securities.