PR TIMES (3922) Company presentation summary

Milestone 2030 framework

• Milestone 2030 is an aspirational medium-term target, reverse-set from the mission and long-term vision; annual plans define initiatives and financial forecasts.

• The mission is to make action-led information move people and create a positive cycle in which anyone can become a hero.

• FY2025 operating profit reached ¥3.622bn, exceeding the ¥3.5bn target set in 2021 and enabling a phase of more active growth investment.

FY2025 targets and results

• PR TIMES reached 124,813 user companies versus a 150,000 target; domestic listed-company usage was 65.6%, while 328 municipalities used the service during the year versus a 700 target.

• All 47 prefectures had regional business partnerships; disaster-support program awareness was 32.7%, and municipal adoption and usage acceleration remain focus areas.

• Monthly site views reached 89.84mn versus a 110mn target; media usage rose to 44.5% from 24.5%, while service understanding among business people was 5.2%.

• Jooto had 2,451 paid companies versus a 10,000 target and an operating loss of ¥17.19mn; Tayori had 1,636 paid accounts versus a 6,000 target and an operating loss of ¥1.99mn.

Financial goals and strategic shift

• FY2030 targets are operating profit of ¥7.0bn and EBITDA of ¥7.7bn; the stated five-year ambition is ~1.9x growth, with ~14% CAGR.

• The strategy expands beyond a web-based release-distribution platform into PR value-chain services, work-enabling SaaS, data and AI, and overseas markets.

• A progressive dividend policy with DOE of at least 2% is to continue alongside growth investment.

• The domestic PR services market is estimated at ¥140bn, ~1.7% of Japan’s advertising market; the US PR market is estimated at ~¥4tn, 6.3% of US advertising.