PR TIMES (3922) Q2 2025 earnings summary

Executive summary

• H1 FY2025 net sales rose 18.5% YoY to ¥3,892.014 million; operating profit increased 7.6% to ¥958.487 million and parent-attributable profit rose 5.6% to ¥634.925 million.

• Q2 net sales set a sixth consecutive quarterly record at ¥1,966 million, up 17.4% YoY; operating profit fell 13.3% to ¥473 million amid higher advertising and renewal investment.

• Growth was supported by wider PR TIMES use and increases in Jooto and Tayori paid users and average prices.

Financial highlights

• Q2 gross profit was ¥1,658 million (+14.4% YoY); ordinary profit was ¥470 million (-13.9%) and profit was ¥313 million (-15.1%).

• Q2 SG&A rose 31.1% YoY to ¥1,184 million; advertising expense was ¥267 million, or 188.1% of the prior-year quarter, with annual advertising spend up ¥125 million YoY.

• H1 net sales were ¥3,892.014 million, gross profit ¥3,289.020 million and SG&A ¥2,330.533 million; operating profit was ¥958.487 million and ordinary profit ¥955.266 million.

• Q2 gross margin was 84.3% versus 86.6% a year earlier; operating margin was 24.1% versus 32.6%.

Outlook and guidance

• FY ending Feb. 28, 2025 forecast remained unchanged: net sales ¥8,189 million, operating profit ¥1,900 million, ordinary profit ¥1,889 million and parent-attributable profit ¥1,276 million.

• H1 progress against full-year forecasts was 47.5% for net sales and 50.4% for operating profit; operating profit was 13.8% above forecast and profit 12.2% above forecast.

• FY ending Feb. 28, 2026 forecast was still being formulated; planned operating profit guidance is at least ¥2.5 billion, against the ¥3.5 billion Milestone 2025 goal.

• Management expects press-release growth to recover in Q3 after factors weighed on Q2.