PSQ (PSQH) Registration Filing summary

Company overview and business model

• Operates a platform connecting consumers with businesses aligned to traditional American values, launched nationwide in July 2022 after regional testing and feedback cycles.

• Revenue streams include a marketplace, direct-to-consumer (D2C) brands (notably EveryLife baby care), and financial technology services, including a recent acquisition of a BNPL platform (Credova) and development of a payments stack.

• The platform is accessible via mobile app and web, and also offers B2B digital marketing and CRM solutions through PSQLink.

• Emphasizes five core values centered on freedom, family, small business, patriotism, and constitutional rights, which all business members must affirm.

Financial performance and metrics

• As of October 24, 2024, the aggregate market value of common stock held by non-affiliates was approximately $60.2 million, based on 22,040,151 shares at $2.73 per share.

• No revenue has yet been generated from the newly developed PublicSquare Payments as of June 30, 2024.

Use of proceeds and capital allocation

• Net proceeds from securities sales are intended for general corporate and working capital purposes, with specifics to be detailed in future prospectus supplements.

• Pending use, proceeds will be invested in high-quality, short-term, interest-bearing securities.