Publicis Groupe (PUB) Bank of America 2025 Media, Communications & Entertainment Conference summary

Current trading and business trends

• Summer performance was strong, with no materialized marketing cuts and continued new business wins, maintaining business pace between H1 and H2 with no deceleration observed.

• Pitch activity in H1 was historically high, with a 70% win rate and 100% on major pitches, though H2 pitch rate is expected to normalize closer to last year.

• No major account losses are anticipated in the next 12 months, with client retention highlighted as a key strength.

Sapiens and AI-driven transformation

• Sapiens saw a wait-and-see attitude from clients, but Q1 marked the bottom, with Q3 expected to improve versus H1.

• Sapiens is positioned for AI integration, focusing on project-based work and not outsourcing, with confidence in future growth as clients move from strategy to implementation.

• AI projects are increasing, and Sapiens is seen as a unique enabler for client marketing transformation.

Creative and AI impact

• Creative business grew high single digit organically in Q2, driven by AI production platforms and market share gains.

• AI is integrated into 30% of creative revenue, with production representing 8% and storytelling 17%, reducing exposure to disruption.

• M&A in creative, supported by AI, has accelerated growth and integration of acquired assets.