Publicis Groupe (PUB) Bank of America 2025 Media, Communications & Entertainment Conference summary

Current trading and business trends

• Summer performance was strong, with no materialized marketing cuts and continued new business wins, resulting in no deceleration between H1 and H2.

• Pitch activity in H1 was historically high, with a 70% win rate overall and 100% for major pitches, though H2 pitch intensity is expected to normalize.

• No major account losses are anticipated in the next 12 months, with client retention highlighted as a key strength.

Sapiens and AI-driven transformation

• Sapiens saw a low point in Q1 but is expected to improve in Q3, with more AI projects moving from strategy to implementation.

• Sapiens is positioned as a unique, non-outsourcing business focused on AI integration, with growing client interest as digital transformation stabilizes.

• AI is central to the business model, with Sapiens and Epsilon providing end-to-end solutions that differentiate from competitors.

Creative and media business performance

• Creative business grew high single digit organically in Q2, driven by AI production platforms and market share gains.

• AI has not yet caused price deflation in storytelling; growth is attributed to winning market share and integrating AI into production.

• Connected media continues to outperform, with addressable markets expanding and AI enhancing efficiency and measurement.