Puuilo (PUUILO) AGM 2026 presentation summary

Financial performance and growth

• Revenue grew by 15.4% to €442 million, with comparable revenue up 3.7%.

• Adjusted EBITA increased by 15.5%, maintaining a strong EBITA margin of 17.5%.

• Operating free cash flow remained robust, with a cash conversion rate of 90.1%.

• Earnings per share rose to €0.66, and the number of stores increased to 56.

• Board proposes a total dividend of €0.66 per share, including an extra dividend, representing 81% payout ratio.

Strategic initiatives and expansion

• Seven new stores opened, bringing the total to 56, with plans to exceed 100 stores by 2030.

• Strategy updated to include international expansion, starting with pilot stores in Sweden by Q3/2027.

• Focus on organic growth, cost control, and maintaining high profitability.

• Long-term targets: >10% revenue CAGR, >17% adjusted EBITA margin, and >€800 million revenue by 2030.

• Most new stores to be opened in Finland, leveraging a proven scalable concept.

Market position and brand

• Market share in discount retail rose to approximately 12.1% in 2025.

• Recognized as one of Finland’s largest discount chains, with a broad assortment and competitive pricing.

• Brand reputation improved significantly, with awards for marketing and workplace excellence.

• Customer base and private label sales continued to grow, with private labels accounting for 23.6% of sales.

• Discount retail sector outpaced overall retail growth.