Quad/Graphics (QUAD) 17th Annual Southwest IDEAS Conference summary

Company transformation and strategy

• Transitioned from a core commercial printer to an integrated marketing experience provider, now offering end-to-end solutions across print, digital, and creative services to over 2,100 clients globally.

• Strategic acquisitions, investments in data, media, agency talent, and technology, including AI-driven solutions, have diversified revenue streams and enhanced offerings.

• Proprietary data stack and AI capabilities leverage decades of print and household data for advanced audience analytics, campaign measurement, and creative personalization at scale.

• MX: Intelligence platform uses data analytics and AI to optimize audience targeting, increasing ROI for clients.

• Notable client wins and success stories, such as Spirit of Gallo, Titleist, and Valvoline, showcase the effectiveness of data-driven, multi-channel campaigns.

Product innovation and new initiatives

• Launched In-Store Connect, a retail media network with interactive digital screens targeting mid-tier grocers to aggregate scale and attract CPG advertisers.

• Early studies show significant sales lifts for brands using in-store screens, with up to 25% increase for some products.

• Focus on integrating AI across creative, operational, and analytics functions to enhance efficiency and campaign results.

• Proprietary data is monetized through campaign optimization, not direct sale, maintaining competitive advantage.

• Expanded MX Solutions Suite covers intelligence, creative, production, media, and technology for omnichannel marketing.

Financial performance and outlook

• 2023 revenue was $2.7 billion, with over 11,000 employees and a diverse client base across verticals.

• Achieved over $780 million in free cash flow and asset sales from 2020 to 2024, supporting growth investments and shareholder returns.

• Reduced net debt by over $700 million (66-70%) since 2020, with leverage now at 1.6x and maturities extended to 2029.

• Revenue mix shifting from declining large-scale print to higher-margin integrated solutions and targeted print; 2028 projected as the inflection year for revenue growth.

• Adjusted EBITDA margin expected to rise from 8% to 9.4% by 2028, with long-term goal of low double-digit margins.