Red Violet (RDVT) The 15th Annual East Coast IDEAS Conference summary

Management and company history

• Leadership team has worked together for over two decades, building and selling two prior identity verification companies for nearly $1 billion combined.

• Current iteration was launched in 2014, leveraging cloud technology and modern AI/ML advancements for scalability and efficiency.

• Security is a top priority, with multiple certifications and regular audits by credit bureaus.

Business model and product offerings

• Aggregates diverse U.S. data sources to create comprehensive individual profiles, serving five main verticals across 26 industries.

• Key verticals include collections, real estate, financial/corporate risk, investigative, and emerging markets like government and insurance.

• Real estate safety solution is used by over 500 associations, with an addressable market of about one million agents.

• Provides both automated and manual solutions, but focuses on automation for higher margins.

Competitive landscape and differentiation

• Main competitors are LexisNexis and TransUnion, with Equifax as a significant player in background screening.

• Differentiates through data quality, aggregation, and cloud-based throughput, often winning back customers from larger competitors.

• Powers seven of the top ten identity orchestration platforms, providing backend data for major industry players.