Rocky Brands (RCKY) Investor presentation summary

Business profile and brand portfolio

• Founded in 1932; portfolio includes Muck, Rocky, Georgia Boot, Durango, Xtratuf, Ranger and Lehigh CustomFit.

• Acquired EJ Footwear Group in 2005 and Honeywell’s footwear brands in 2021; sold NEOS and Servus in 2023.

• 2024 product categories: Work ~45%, Outdoor ~30%, Western ~15%, Service ~8% and Apparel ~2%.

Sales mix and channels

• 2024 segment mix: Wholesale ~70%, Retail ~27% and Contract Manufacturing ~3%.

• 2024 brand channel mix: Muck 83% DTC; Rocky 87%; Georgia Boot 90%; Durango 91%; Xtratuf 76%; remaining sales wholesale.

• Key customers include Tractor Supply, Rural King, Bass Pro Shops, Amazon, Grainger, Boot Barn and West Marine.

Distribution and manufacturing

• Distribution centers in Nevada and Ohio; manufacturing facilities in the Dominican Republic, Puerto Rico and China.

• Lehigh CustomFit offers managed PPE programs, dedicated ordering websites, 75+ brands and 1,000s of styles, plus 3D foot-scanning fitting events.