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Rocky Brands (RCKY) investor relations material
Rocky Brands 28th Annual ICR Conference 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.2025 performance and tariff management
Achieved 4%-5% revenue growth and about 10% earnings growth in 2025 despite tariff challenges.
Implemented pricing increases and shifted production to offset tariff impacts.
Moved more manufacturing in-house, especially to facilities in the Dominican Republic and Puerto Rico.
Retailers and consumers adapted well to price increases, with minimal demand impact.
Tariff-related changes will show full benefits in the second half of 2026, with gross margins expected to surpass pre-tariff levels.
Sourcing strategy and manufacturing flexibility
Leveraged unique in-house manufacturing to optimize tariff exposure and costs.
Increased production in Puerto Rico, launching a USA-made boot in February.
Benefited from increased footwear capacity in Asia, with China becoming more competitive.
Sourcing changes require higher raw material inventory and longer lead times.
Brand and product portfolio growth
XTRATUF and Muck brands are driving significant growth, with XTRATUF expanding inland and Muck rebounding after inventory corrections.
New products like the RainScape boot and Muckster Clog are expanding the consumer base.
E-commerce and digital marketing investments are fueling brand momentum, especially for XTRATUF.
Western and work boot segments remain strong, with innovation like BOA lacing attracting younger consumers.
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