Salesforce (CRM) M&A announcement summary

Deal rationale and strategic fit

• Combines Braze’s real-time customer engagement, AI decisioning and journey orchestration with Marketing Cloud, Data 360, Customer 360 and Agentforce to personalize interactions across channels.

• Braze’s open, composable platform, mobile expertise and customer data support high-volume B2C engagement and a more complete Customer 360.

• The combined platform aims to connect marketing with commerce, sales and service, helping brands build deeper customer relationships through relevant, real-time experiences.

Financial terms and conditions

• Braze Class A shareholders will receive $47.50 in cash per share; the transaction has an enterprise value of $5.66 billion.

• Funding is expected from cash, with no debt financing currently expected; the purchase represents roughly four months of FY2027 annual free cash flow.

• Growth accretion is expected alongside near-term profitability dilution; efficiencies are anticipated post-close.

• FY2027 guidance and the FY2030 framework remain unchanged; FY2028 guidance and long-term targets have not been updated.

• Braze revenue contribution will be reported for one year post-close.

Synergies and expected cost savings

• Combined customer context, AI and real-time engagement are expected to optimize experiences across content, offers, channels and timing.

• Post-close efficiencies are anticipated, consistent with existing operating practices.