Senestech (SNES) Lytham Partners Spring 2026 Investor Conference summary

Leadership vision and background

• New CEO brings over 25 years of consumer products experience, with expertise in both B2B and direct-to-consumer channels.

• Attracted by the company's unique, patented product with no direct competitors in a large, underserved market.

• Sees significant potential for brand growth and market disruption.

Strategic shift and growth initiatives

• Shifted focus from B2B-led to direct-to-consumer (D2C)-led strategy to build brand awareness and recognition.

• Brought Amazon distribution management in-house to control data, analytics, and customer messaging.

• Emphasizing recurring revenue and subscription models to drive brand stickiness and predictable growth.

• Plans to relaunch and rebrand the D2C website in the next quarter.

B2B and vertical market approach

• Revamped B2B strategy to position the product as part of integrated pest management solutions.

• Tailoring messaging and programs for specific verticals such as municipalities, agriculture, and pest management professionals.

• Updating packaging and communications to support both retail and commercial channels.